The Effect of Product Quality and Service Quality of KPR Syariah on Customer Satisfaction
DOI:
https://doi.org/10.58968/ams.v2i1.560Keywords:
Product Quality, Service, KPR Syariah, CustomerAbstract
The house not only functions as a place to live or shelter from rain and heat, but also a place to create a safe, peaceful and serene atmosphere and foster affection and a sense of loyalty among its residents. From a good household, good humans are born. The need for a place to live is an urgency that must be immediately fulfilled by every living creature, remembering the importance of a place to live as a place to gather with family. Industry data records the growth of Sharia KPR in a positive trend in line with the recovery from the Covid-19 pandemic and is increasingly becoming people's main choice in buying a house. The aim of the research is to find out whether product quality and service quality influence customer satisfaction with sharia home ownership credit (KPRS) at BTN Syariah KCPS Cibinong. This research uses a quantitative approach with an associative method, the population used by researchers includes 355 Sharia KPR customers at Bank BTN Syariah KCPS Cibinong, the sample obtained was 78 Sharia KPR customers at BTN Syariah KCPS Cibinong. Simple random sampling, data collection technique using observation and distributing questionnaires. From the results of this research, it can be seen that the result of the coefficient of determination test (R2) is R square 0.586 or 58.6%. Which means that the independent variables, namely product quality (X1) and service quality (X2), have an influence on the dependent variable, namely customer satisfaction (Y) for Sharia KPR at BTN Syariah KCPS Cibinong, which is 58.6%. The remaining 41.4% is influenced by other variables apart from the variables in this study.
References
Hendri Tanjung, Abrista Devi. 2018. Metodologi Penelitian Ekonomi Islam. Bekasi : Gramata Publishing.
Kasmir. 2014. Bank Dan Lembaga Keuangan Lainnya. Jakarta : Rajawali Pers.
Manajemen, Jurnal, and Syamsiar Zahrani. 2022. “ANALISIS FAKTOR-FAKTOR FUNDAMENTAL YANG MEMPENGARUHI KEPUTUSAN MENJADI.” 1(3):79–87. doi: https://doi.org/10.59066/jmae.v1i3.248.
Marlina, L., Salafiyah, A. A., Fatoni, A., & Putra, P. (2023). Riba in Islamic Economics and Finance: A Review. Journal of Islamic Economics Literatures, 4(1).
Philip Kotler, Kevin Lane Keller. 2016. Manajemen Pemasaran. Jakarta : Erlangga.
Qorizah, Alfia, and Prayudi Setiawan Prabowo. 2019. “Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Mengambil KPR Syariah Bank Jatim Syariah Surabaya.” Jurnal Ekonomi Islam 2(2):149–61. doi: https://ejournal.unesa.ac.id/index.php/jei/article/view/28398.
Rani, L., Rusydiana, A., & Widiastuti, T. (2017, November). Comparative analysis of Islamic bank’s productivity and conventional bank’s in Indonesia period 2008-2016. In 1st International Conference on Islamic Economics, Business and Philanthropy (ICIEBP 2017) (pp. 118-123).
Riani, R. (2022). DEA Window Analysis of Indonesian Banking Industry Efficiency During COVID-19. Ekonomi Islam Indonesia, 4(1).
Romansyah. 2019. Manajemen Pemasaran Jasa. Cileungsi : Pustaka Taman Ilmu.
Rusydiana, A. S. (2009). Hubungan antara perdagangan internasional, pertumbuhan ekonomi dan perkembangan industri keuangan syariah di Indonesia. Tazkia Islamic Finance and Business Review, 4(1).
Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung : Alfabeta.
Sujarweni, V. w. 2015. Metodologi Penelitian Bisnis Dan Ekonomi Pendekatan Kuantitatif. Yogyakarta : Pustaka Baru Press.
Suprihhadi, Alvian Gali Rakasiwi dan Heru. 2019. “Pengaruh Kualitas Produk, Kualitas Layanan Dan Promosi Terhadap Keputusan Pembelian.” Jurnal Ilmiah Manajemen Dan Bisnis 8(1):3. doi: http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/2597.
