The Influence of Shariah Promotion, Ease of Use, and Service Quality on Decisions to use Gopay
DOI:
https://doi.org/10.58968/ams.v2i1.500Keywords:
Shariah Promotions, Ease of Use, Service Quality, Usage Decision, GopayAbstract
The development of the internet and cell phones today has had a big impact on the economy and has become an inseparable part of it. Gopay is a part of economic development in Indonesia which has competed for public attention and generates interest in using it. The purpose of this study was to determine the effect of sharia promotions, ease of use, and digital wallet service quality on the decision to use Gopay. Using purposive sampling and the slovin formula, the sample of this study consisted of 100 respondents. The methodology used in this research is multiple regression analysis. The results of this study simultaneously promote sharia, ease of use and quality of service have a significant influence on the decision to use Gopay. Partially sharia promotion and service quality have a significant influence on the decision to use Gopay, while ease of use does not have a significant effect on the decision to use Gopay. For future researchers, it is expected to add variables in order to find out other factors that can influence the decision to use Gopay. Because in this study there were 19.7% other factors that influenced the decision to use this platform.
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