Twitter Sentiment Analysis on Halal Food using VADER
DOI:
https://doi.org/10.58968/ams.v1i1.400Keywords:
Halal food, Sentiment, Twitter, VADERAbstract
The awareness of consuming halal food does not only come from Muslims, non-Muslims also think it is safer to buy halal products. Halal food is not only favored by Muslims but nowadays halal food is increasingly popular among non-Muslims due to several things such as the treatment of animals to be slaughtered, as well as the perception that halal food is much healthier and safer. This research is a study that uses sentiment analysis from a collection of tweets related to halal food. The data in this study were obtained from 2,831 tweets in January 2022. The method used is a qualitative approach with descriptive statistics from literature studies with the theme of halal food. The results of this study include the results of neutral sentiment having the highest percentage of 68%, followed by negative sentiment of 30.8%, and with the smallest percentage with 1.2% positive sentiment. The diversity of the results of this study comes from differences in opinion or due to the pros and cons of the halal food issue.
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