Perception on Bitcoin: A Senti-Strength Application

Authors

  • Ihsanul Ikhwan IIUM University

DOI:

https://doi.org/10.58968/ams.v1i1.402

Keywords:

Perception, Bitcoin, Sentiment, Senti-strength

Abstract

Since 2008, the number of new virtual currencies, as well as the consumer base and frequency of transactions, have all increased dramatically. However, policymakers, economists and entrepreneurs face significant difficulties and opportunities as a result of monetary market turmoil.  The purpose of this study is to analyze the sentiment generated from researchers' opinions through published articles related to bitcoin. The data analyzed consisted of 99 research articles indexed by Scopus in 2022. The method used is a qualitative approach with descriptive statistics from the study of bitcoin-themed literature. The results showed that neutral sentiment was the highest result with a percentage of 48% followed by negative sentiment of 23%, positive sentiment 22%, high positive sentiment 4%, and high negative sentiment 3%. Bitcoin has no centralized authority to distribute coins or keep track of who owns coins by design. As a result, creating currency and verifying transactions is much more complicated than in traditional bookkeeping systems. The diversity of sentiment results is obtained because of the pros and cons of bitcoin's existence.

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Published

2024-02-06

How to Cite

[1]
Ikhwan, I. 2024. Perception on Bitcoin: A Senti-Strength Application. Applied Marketing and Sustainability. 1, 1 (Feb. 2024). DOI:https://doi.org/10.58968/ams.v1i1.402.