Twitter Data Analysis on Halal Labeling: Insights for the Food Industry in Indonesia

Nadia Nurul  Izza; Lia  Fitria; Muhammad  Arsyi; Fajar  Nugraha

doi:10.58968/htp.v3i2.391

Authors

Nadia Nurul Izza Tazkia Islamic University College
Lia Fitria Tazkia Islamic University College
Muhammad Arsyi Tazkia Islamic University College
Fajar Nugraha Tazkia Islamic University College

DOI:

https://doi.org/10.58968/htp.v3i2.391

Keywords:

Halal label, Sentiment analysis, Twitter, Drone emprit academic

Abstract

This research uses text data mining techniques and the Drone Emprit Academic (DEA) system to identify and collect current problems related to the Halal label. The data analyzed includes 2,665 conversations from August 19, 2022 to March 15, 2023. The results show that conversations around the Halal label are closely related to the popular food franchise industry, with words such as "gacoan," "food," and "mixue" appearing the most frequently. In addition, this research found that sentiment towards the halal label varied, with 52% positive sentiment, 44% negative sentiment, and 3% neutral sentiment. Interestingly, in this finding, the initial discussion regarding Gacoan and Mixue which had a negative sentiment then turned positive after they both obtained halal certification and displayed the halal logo on their products. Thus, the implications of this research can contribute to further understanding of social media data analysis related to Halal labels in the food industry in Indonesia as well as increasing insight and thinking regarding this issue, and offering further research directions.

Downloads

Download data is not yet available.

References

Ahmad Jamal, Juwaidah Sharifuddin (2015) ‘Perceived value and perceived usefulness of halal labeling: The role of religion and culture’, Journal of Business Research, 68(5), pp. 933–941. Available at: https://doi.org/https://doi.org/10.1016/j.jbusres.2014.09.020.

Arianto, B. (2021). Media Sosial sebagai Saluran Aspirasi Kewargaan: Studi Pembahasan RUU Cipta Kerja. Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema, 3(2), 107–127. https://doi.org/10.24076/pikma.v3i2.469

Aziz, Y. A., & Chok, N. V. (2013). The role of Halal awareness, Halal certification, and marketing components in determining Halal purchase intention among non-Muslims in Malaysia: A structural equation modeling approach. Journal of International Food & Agribusiness Marketing, 25(1), 1-23.

Aziza, A. N. (2024). A Sentiment Analysis on Bitcoin. Islamic Finance and Technology, 1(1).

Bank Indonesia (2021) Ekosistem Industri Halal.

Bappenas. (2018). Masterplan Ekonomi Syariah Indonesia 2019-2024. In Kementerian Perencanaan Pembangunan Nasional/ Badan Perencanaan Pembangunan Nasional.

Duratul Ummah, D. (2022) ‘Penerapan Rantai Suplai Makanan Halal Pada Industri Pengolahan Kopi di Bedhag Kopi Roastery Jember’, ILTIZAMAT: Journal of economic sharia law and business studies, 1(1), pp. 45–56. Available at: https://doi.org/10.55120/ijeslabs.v1i1.475.

Elektronika, J. and Komputer, D. (2023) ‘Penerapan Metode Support Vector Machine Analisis Sentimen Tweet Pergantian Logo Halal di Indonesia’, 16(1), pp. 45–52. Available at: https://journal.stekom.ac.id/index.php/elkom■page45.

Elif Izberk-Bilgin & Cheryl C. Nakata (2016) ‘A New Look at Faith-Based Marketing: The Global Halal Market’, Business Horizons, 3, pp. 285–292.

Evita Farcha Kamila (2020) ‘Peran Industri Halal dalam Mendongkrak Pertumbuhan Ekonomi Indonesia’, jurnal likuid, 1, p. 12.

Fahmi, D. Y., Hartoyo, & Zulbainarni, N. (2021). Mining Social Media (Twitter) Data for Corporate Image Analysis: A Case Study in the Indonesian Mining Industry. Journal of Physics: Conference Series. https://doi.org/10.1088/1742-6596/1811/1/012107

Fahmi, I. (2016). Drone Emprit: Software for media monitoring and analytics. Available at http://pers.droneemprit.id.

Fahmi, I. (2018). Drone Emprit Academic: Software for social media monitoring and analytics. Available at http://dea.uii.ac.id.

Fahmi, I. (2020). “Bot Detection: Bagaimana DEA mendeteksi bot dalam percakapan di Twitter?” [online] accessed from https://pers.droneemprit.id/bot-detectionbagaimana-de-mendeteksi-bot-dalam-percakapan-di-twitter/.

Fathoni, M. A. (2020). Potret industri halal Indonesia: Peluang dan tantangan. Jurnal Ilmiah Ekonomi Islam, 6(3), 428-435.

Feldman, R. and Dagan, I. (1995) ‘Knowledge Discovery in Textual Databases (KDT)’, International Conference on Knowledge Discovery and Data Mining (KDD), (June), pp. 112–117. Available at: http://www.aaai.org/Papers/KDD/1995/KDD95-012.pdf.

Firdaus, A. and Firdaus, W.I. (2021) ‘Text Mining Dan Pola Algoritma Dalam Penyelesaian Masalah Informasi : (Sebuah Ulasan)’, Jurnal JUPITER, 13(1), p. 66.

Franchise. (2021). “Pandemi Terkendali Baik, Industri Waralaba Tumbuh Lebih Besar di 2022” [online] accessed from https://majalahfranchise.com/pandemi-terkendali-baik-industri-waralaba-tumbuh-lebih-besar-di-2022/

Hakim, B. A. H., Mujahidah, A. S., & Rusydiana, A. S. (2022). Sentiment analysis on Halal certification. Harmoni, 21(1), 78-93.

Harahap, M. I., Izzah, N., & Ridwan, M. (2022). Determinan Generasi Z Menerapkan Gaya Hidup Halal Di Kota Padangsidimpuan. J-EBIS (Jurnal Ekonomi Dan Bisnis Islam), 23-42.

Harizah, S. and Usman, M. (2022) ‘Industri Halal dalam Perspektif Ekonomi Islam’, IZZI: Jurnal Ekonomi Islam, 2(3), pp. 1–13.

Hidayat, H.H. et al. (2021) ‘Pemetaan Kata Kunci dan Polaritas Sentimen Pengguna Twitter Terhadap Kehalalan Produk’, MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer, 21(1), pp. 1–10. Available at: https://doi.org/10.30812/matrik.v21i1.1162.

IDN Times. (2023). “Mixue Didemo soal Sertifikasi Halal, Ini Penjelasan Manajemen” [online] accessed from https://www.idntimes.com/business/economy/yosafat-diva-bagus/mixue-didemo-soal-sertifikasi-halal-ini-penjelasan-mixue

Jackson, S. J., Bailey, M., & Foucault Welles, B. (2018). #GirlsLikeUs: Trans advocacy and community building online. New Media and Society, 20(5), 1868–1888. https://doi.org/10.1177/1461444817709276

Katuk, N., Ku-Mahamud, K. R., Kayat, K., Abdul Hamid, M. N., Zakaria, N. H., & Purbasari, A. (2021). Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia. Journal of Islamic Marketing, 12(5), 1043-1062.

Khasanah, M. (2020) ‘Peranan Media Sosial Sebagai Agen Sosialisasi Halal dalam Membangun Kesadaran Halal: Studi Netnografi’, Al-Tijary, pp. 139–157. Available at: https://doi.org/10.21093/at.v5i2.2116.

Kurniawati, D.A. and Savitri, H. (2020) ‘Awareness level analysis of Indonesian consumers toward halal products’, Journal of Islamic Marketing, 11(2), pp. 531–546. Available at: https://doi.org/10.1108/JIMA-10-2017-0104.

Laato, S. et al. (2020) ‘Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach’, Journal of Retailing and Consumer Services, 57. Available at: https://doi.org/10.1016/j.jretconser.2020.102224.

Maliha, H. (2023). Productive Zakat: An Intertemporal Sentiment Analysis. Islamic Economics and History, 2(1).

Maulida, S., & Hakim, B. A. (2022). Twitter Sentiment Analysis on Green Finance. Accounting and Sustainability, 1(1).

Miftahuddin, A., Perdana, Y., & Sandjaya, T. (2023). Persepsi Masyarakat Terhadap Tren Perkembangan Industri Halal di Media Sosial: Analisis Respons di Indonesia. Responsive: Jurnal Pemikiran Dan Penelitian Bidang Administrasi, Sosial, Humaniora, Dan Kebijakan Publik, 5, 233–238.

Mohamed M. Mostafa. (2018). Clustering halal food consumers: A Twitter sentiment analysis. International Journal of Market Research. https://doi.org/https://doi.org/10.1177/1470785318771451

Mosioi, H. B. S. O., & Mailoa, E. (2021). Analisa Sentimen Publik Terkait Otonomi Khusus (OTSUS) di Papua dengan Pendekatan Sains Data. Prosiding Seminar Nasional Sistem Informasi Dan Teknologi (SISFOTEK), 153–156.

Mutmainah, L. (2018). The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food. Ihtifaz: Journal of Islamic Economics, Finance, and Banking, 1(1), 33. https://doi.org/10.12928/ijiefb.v1i1.284

Nasution, L. Z. (2020). Penguatan Industri Halal bagi Daya Saing Wilayah: Tantangan dan Agenda Kebijakan. Journal of Regional Economics Indonesia, 1(2), 33-57.

Power, B.J. (2022) ‘How to use Twitter at a Scienti fi c Conference’, 7(3), pp. 1–6.

Rahmanti, A.R. et al. (2021) ‘Social Media Data Analytics for Outbreak Risk Communication: Public Attention on the “New Normal” During the COVID-19 Pandemic in Indonesia’, Computer Methods and Programs in Biomedicine, 205. Available at: https://doi.org/10.1016/j.cmpb.2021.106083.Strategi Nasional Pengembangan Industri Halal Indonesia.

Ridwan, A., & Fanani, A. (2023). The Impact of Halal Label Availability on Fried Chicken Purchase Decisions: A Case Study in Jatirogo District, Tuban Regency. Agriecobis: Journal of Agricultural Socioeconomics and Business, 6(01), 23-33.

Rusydiana, A. S., & As-salafiyah, A. (2022). Shariah Fintech : An Analysis of Twitter Sentiment. Ekonomi Islam Indonesia, 4(2). http://journals.smartinsight.id/index.php/EII/index

Rusydiana, A. S., & Izza, N. N. (2022). Women entrepreneurship: A sentiment analysis. Review of Islamic Social Finance and Entrepreneurship, 109-120.

Tan, A. (2011) ‘Text Mining : The state of the art and the challenges Concept-based’, Proceedings of the PAKDD 1999 Workshop on, (November 2000), pp. 65–70. Available at: http://www.mendeley.com/research/text-mining-state-art-challenges-3/.

Watrianthos, R. et al. (2022) ‘Analisis Sentimen Pembelajaran Campuran Pada Twitter Data Menggunakan Algoritma Naïve Bayes’, 6, pp. 166–170. Available at: https://doi.org/10.30865/mib.v6i1.3383.

Yunita, H.I.D. (2018) ‘Studi Tentang Peluang Dan Tantangan Industri Pangan Halal Terhadap Perekonomian Di Indonesia’, Jurnal Ilmiah, pp. 1–19. Available at: https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5084.

Zein, L. et al. (1071) Penguatan Industri Halal bagi Daya Saing Wilayah: Tantangan dan Agenda Kebijakan Lokot Zein Nasution, Jl. DR. Wahidin. Available at: http://jurnal.unmer.ac.id/index.php/jrei/