Halal Tourism Development in Lombok, Indonesia: A SWOT Analysis

Akbar Dimas Satria; Syauqi Imam Ahmadi; Habibillah Hakiki

doi:10.58968/htp.v2i2.175

Authors

Akbar Dimas Satria Tazkia Islamic University College
Syauqi Imam Ahmadi Tazkia Islamic University College
Habibillah Hakiki Tazkia Islamic University College

DOI:

https://doi.org/10.58968/htp.v2i2.175

Keywords:

Halal Tourism, Tourism Strategy, Lombok, Thailand Strategy

Abstract

This study aims to analyze the implementation of Thailand's halal tourism strategy on Lombok Island Indonesia, and provide suggestions for improving the halal tourism industry in Lombok. Based on the research results, there are several strategies that can be implemented in Lombok, including improving the quality of halal tourism products and services, promoting halal tourism, and developing infrastructure that supports halal tourism. Therefore, collaboration between local governments, tourism industry players, and the local community is needed to implement an effective and consistent halal tourism strategy in Lombok.

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