Islamic Marketing Review

Social Media Sentiment Analysis on Waqf and Education

2023-12-20T09:28:01+00:00

This research aims to measure public sentiment towards waqf education by using primary data derived from Twitter tweets. Sentiment measurement utilizes a Python Library software called VADER (Valence Aware Dictionary and Sentiment Reasoner) to classify the sentiment in each tweet analyzed. The results revealed that India was the location with the highest tweet activity around waqf education, reaching a total of 656 tweets. The highest peak of tweet activity occurred in 2020, with 170 tweets during the study period. In terms of sentiment polarity, the majority of tweets showed positive sentiment (48.3%), followed by neutral sentiment (27.0%), and negative sentiment (24.8%). The importance of these findings lies in the in-depth understanding of how people respond to and perceive waqf education. This sentiment analysis can provide valuable insights for decision makers and relevant stakeholders in developing and improving waqf education practices in the future

A Bibliometric Analysis of Eco-Fashion

2023-12-01T02:24:18+00:00

This research aims to look at the development of research on “Eco-Fashion'' throughout the world and research plans that can be carried out based on journals published on this theme. This research uses qualitative methods with a bibliometric analysis approach. The data used is secondary data with the theme "Eco-Fashion" originating from database Scopus with a total of 133 journal articles. The research results show that in the author's bibliometric mapping, the author whose research was most cited on the theme Eco-fashion is Niinimäki. Furthermore, based on bibliometric keyword mapping, six groups can become lines of research with topics related to (1)Circular Economy Adoption, (2) Impact of Knowledge on consumer sustainability, (3) Green Energy Challenges, (4) Sustainable Raw Material Changes, (5) Fashion Product Values, and (6) Friendly Label Effects on Environment.

Developing Islamic Mall Index based on Maqasid Framework

2024-01-04T09:57:17+00:00

This research aims to analyze and try to build a maqasid sharia-based mall index. This research uses Simple Additive Weighting (SAW) method to assess the extent to which maqashid syariah index is achieved. The results show that Aeon Mall has a lower weight compared to Cibinong City Mall. The difference in the empowerment index of the two malls lies in the indicators of hifzunnafs, hifzuaql, and hifzubiah. Aeon Mall excels in the hifzuaql indicator, while Cibinong City Mall excels in the hifzunnafs and hifzubiah indicators. Based on the results of this study, it can be concluded that to find out that a mall can be said to be sharia compliant not only seen from one factor, but seen from several Maqasid Syariah indicators. This indexation can be considered in the future for measurements/calculation of the same object.

Biblioshiny Application to Map Halal Logistic Research

2023-12-01T10:00:30+00:00

This study aims to observe the development of halal logistics topics through the analysis of scientific literature registered in the Scopus database during the period 2007-2023 using the bibliometric method. The research method used is biblioshiny-R. The results showed that the number of publications on halal logistics fluctuated and showed an increasing trend, reaching its peak in 2023 with a total of 36 documents. Malaysia leads in author participation, reaching 417 documents. The average citation analysis highlighted 2011 as the period with the highest average citation, which is about 7.5 citations per year. "Journal of Islamic Marketing" was identified as the main journal with the highest amount of literature. Muhammad Hasmi Abu Hassan Asaari was recognized as the most prolific author in publishing articles on halal logistics in Scopus. In addition, this study revealed significant keyword trends during the study period and grouped them into research clusters.

Halal Food Shopping Behavior of Millennials: Evidence in Indonesia

2024-01-04T10:00:58+00:00

The global community is beginning to realize the importance of consuming halal food. The presence of the halal food industry can arouse the enthusiasm of people who want a shopping system that complies with their religious rules. This study aims to examine halal-labeled food shopping behavior of Indonesian millennials through four determinant factors, namely, spirituality, image, trust and satisfaction. In this study, validity and reliability were tested using partial least square (PLS) based on structural equation modeling (SEM). This study proves that spirituality cannot be directly associated with halal-labeled food shopping behavior. On the other hand, spirituality with the mediating variables of trust and satisfaction can predict shopping behavior for halal-labeled food. This research is limited to halal food consumers in Jabodetabek. To get more significant results, further research is recommended to expand the observation area to a national scale.