http://journals.smartinsight.id/index.php/HS <p>Halal and Sustainability (HS) is a scientific publication published by SMART Insight which is under the research institute SMART Indonesia. Sharia Economic Applied Research and Training (SMART) is a research institution in Indonesia that focuses on research on Islamic economics and finance. Halal and Sustainability is published two (2) times in 1 year.</p> SMART Insight en-US Halal and Sustainability 3046-7462 http://journals.smartinsight.id/index.php/HS/article/view/705 <p>The global halal media industry is a crucial subsector within the halal economic ecosystem, showing significant growth in line with the increasing global Muslim population and digital media penetration. This study aims to predict the development of total assets of the global halal media industry in the coming period using a time series forecasting approach. The data used are the total assets of the global halal media industry for the 2012–2017 period sourced from the IE Global Report. The forecasting methods applied include Trend Analysis, Exponential Smoothing with Trend, and Multiplicative Decomposition, with the assistance of QMV 3 software. The results show that all three methods produce relatively consistent growth projections, with low Mean Absolute Percentage Error (MAPE) values, ranging from 0.03 to 0.04. In 2019, total assets of the global halal media industry are estimated to be in the range of USD 228.75 billion to USD 230.61 billion. These findings indicate that the halal media industry has stable and sustainable growth prospects, thus potentially becoming a strategic pillar in the development of the global halal economy.</p> Dimas Rizky Satria Rofi Fakhridhina Copyright (c) 2026 Halal and Sustainability 2026-01-15 2026-01-15 2 2 10.58968/hs.v2i2.705 http://journals.smartinsight.id/index.php/HS/article/view/726 <p>The study of Muslims in the West, particularly in the United States, over the past two decades has been dominated by perspectives of security, integration, and radicalism. Since the events of September 11, 2001, Muslims have often been positioned as problematic subjects in public and academic discourse, often reduced to objects of state surveillance, targets for deradicalization policies, or symbols of tensions between Islam and Western modernity. As a result, the daily life dimension of Muslims—especially the younger generation—is often marginalized in the scientific literature. This article summarizes and analyzes John O'Brien's book Keeping It Halal: The Everyday Lives of Muslim American Teenage Boys (2017), an ethnographic study of the daily lives of Muslim teenage boys in the United States. Based on more than three years of field research in an urban mosque, O'Brien shows that American Muslim youth live a "culturally contested" life, having to negotiate the demands of religious Islam with the norms of modern American adolescence. The book's main findings challenge the dominant narrative that associates Muslims with radicalism, and instead present young Muslims as reflective, creative, and adaptive social actors. This article confirms the book's contribution to the sociology of religion, youth studies, and Islamic studies in the West.</p> Hasna Maliha Copyright (c) 2026 Halal and Sustainability 2026-02-04 2026-02-04 2 2 10.58968/hs.v2i2.726