The Influence of Halal Certification, Brand, and Price on Purchasing Decisions and Consumer Satisfaction of Halal Cosmetic Products
DOI:
https://doi.org/10.58968/hs.v2i1.502Keywords:
Halal Certification, Brand, Price, Purchase Decision, Consumer Satisfaction, Halal CosmeticAbstract
Several cosmetic brands continue to emerge and are increasingly favored by the public. However, there are still many legal and dangerous cosmetic products that are still in circulation, making consumers have to be more careful when deciding to buy. So, cosmetics business actors must try to provide consumer satisfaction by guaranteeing halal certification of products with the appropriate brand and price. This research was conducted with the aim of determining the effect of halal certification, brand and price on purchasing decisions, and to determine the effect of halal certification, brand and price on consumer satisfaction for Emina cosmetic products in Bogor City. The research sample used was 100 respondents. Data analysis technique uses the Partial Least Square (PLS) method through SmartPLS 4.0 software. This study shows that halal certification, brand, and prices has a significant and positive effect on purchasing decisions. Based on results, considering the halal product is a major consideration for Muslims in choosing a product, including halal cosmetic.
References
Alfian, I., & Marpaung, M. (2017). Analisis Pengaruh Label Halal, Brand dan Harga terhadap Keputusan Pembelian di Kota Medan. At-Tawassuth, 2(1), 122–145. http://jurnal.uinsu.ac.id/index.php/tawassuth
Ansari. (2015). Analisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen ponsel merek samsung. Jurnal Keuangan Dan Bisnis, 7(3), 227–242.
arstics. (2016). Model Indikator Reflektif – Analisis Structural Equation Modeling (SEM). Arenastatistics.Wordpress.Com. https://arenastatistics.wordpress.com/2016/06/21/model-indikator-reflektif-analisis-data-statistik-structural-equation-modeling-sem-dengan-amos-di-malang/
BPOM. (2022). Cek Produk BPOM. https://cekbpom.pom.go.id//home/produk/8t5o5ln2meuab22q2a2thil494/all/row/10/page/1/order/4/DESC/search/2/emina
BPS. (2022). Jumlah Penduduk dan Agama Yang Dianut 2019-2021. Jabar.Bps.Go.Id. Jumlah Penduduk dan Agama Yang Dianut 2019-2021/indicator/108/335/1/jumlah-penduduk-dan-agama-yang-dianut.html
Dukcapil. (2022). Jumlah Penduduk Menurut Agama. Satudata.Kemenag.Go.Id. https://satudata.kemenag.go.id/dataset/detail/jumlah-penduduk-menurut-agama
emina. (2022). Emina Bawa Pulang 2 Penghargaan MMA SMARTIES! Eminacosmetics.Com. https://www.eminacosmetics.com/emina-bawa-2-penghargaan-mma-smarties-global-awards-2022
Firmansyah, D. M. A. (2018). Perilaku Konsumen (1st ed.). DEEPUBLISH (CV BUDI UTAMA).
Firmansyah, D. M. A. (2019). Pemasaran Produk dan Merek. In Q. Media (Ed.), CV. Penerbit Qiara Media (1st ed., Issue August). CV. Penerbit Qiara Media.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEM) (kedua). SAGE.
Hussein, A. S. (2015). Penelitian Bisnis dan Manajemen Menggunakan Partial Least Squares ( PLS ) dengan smartPLS 3 . 0. Modul Ajar.
Iqbal, M. (2022). Merek Adalah: Pengertian Menurut Para Ahli, Bagian, Fungsi, Jenis dan Manfaatnya. Lindungihutan.Com. https://lindungihutan.com/blog/pengertian-merek-adalah/#:~:text=Bagi konsumen manfaat merek adalah,mungkin akan bermanfaat bagi mereka.
IR, D. M. (2021). Lengkapi Koleksi Skincare & Make Up Kamu dengan 17 Produk Emina Terfavorit Ini! productnation. JAN 13, 2021. https://productnation.co/id/20342/emina-kosmetik-skincare-terbaru-indonesia/
Jabar, B. (2022). Badan Pusat Statistik Provinsi Jawa Barat. Jabar.Bps.Go.Id. https://jabar.bps.go.id/indicator/108/335/1/jumlah-penduduk-dan-agama-yang-dianut.html
Kemenag. (2021). Obat, Kosmetik, dan Barang Gunaan Wajib Bersertifikat Halal. Kemenag.Go.Id. https://kemenag.go.id/pers-rilis/obat-kosmetik-dan-barang-gunaan-wajib-bersertifikat-halal-et3gi2
Kemenperin. (2014). Kemenperin: Kerugian Akibat Peredaran Barang Palsu Capai Rp 65 T. Kemenperin.Go.Id. https://kemenperin.go.id/artikel/9703/Kerugian-Akibat-Peredaran-Barang-Palsu-Capai-Rp-65-T
Kemsetneg. (2016). Undang-undang (UU) tentang Merek dan Indikasi Geografis (Issue l, pp. 1–51). https://peraturan.bpk.go.id/Home/Details/37595/uu-no-20-tahun-2016
Kompas. (2020). 7 Kasus Kosmetik Ilegal di Tanah Air, Senilai Rp 1 Miliar hingga Diedarkan di Klinik Kecantikan. Kompas.Com. https://regional.kompas.com/read/2020/03/08/06300041/7-kasus-kosmetik-ilegal-di-tanah-air-senilai-rp-1-miliar-hingga-diedarkan-di?page=all
Kotler, P., & Amstrong, G. (2008). Prinsip-Prinsip Pemasaran, Jilid 1. In S. . Adi Maulana, S. . Devri Barnadi, & W. H. M.M (Eds.), ERLANGGA (12th ed., Vol. 7). ERLANGGA.
Laily, I. N. (2022). Memahami Arti Konsumtif, Indikator, Faktor, dan Dampaknya - Nasional Katadata.co.id. Katadata.Co.Id. https://katadata.co.id/safrezi/berita/61ef7e4f41753/memahami-arti-konsumtif-indikator-faktor-dan-dampaknya
LPPOM-MUI. (2008). Panduan Umum Sistem Jaminan Halal LPPOM – MUI. LPPOM-MUI. https://scholar.google.com/scholar?hl=id&as=_sdt=0%2C5&q=panduan+sertifikasi+halal&btnG=#d=gs_qabs&t=1656291619420&u=%23p%3DMHfukgfWGJwJ
LPPOM-MUI. (2014). buku panduan olimpiade halal.4.2 - PDF Drive. Halalmui. https://www.pdfdrive.com/buku-panduan-olimpiade-halal42-e41635601.html
Maulidya, R. N., Kosim, A. M., & Devi, A. (2019). The Influence of Islamic Business Ethics and Service Quality on Satisfaction and Loyalty of Sharia Hotel Customers in Bogor. Jurnal Ekonomi Dan Perbankan Syariah, 11(2), 226. https://doi.org/10.24235/amwal.v11i2.5340
MUI, L. (2022). Cek Produk Halal. https://halalmui.org/mui14/searchproduk/search?kategori=nama_produk&katakunci=EMINA
Nukha, Z. U., Kurniati, R. R., & Hardati, R. N. (2021). Pengaruh Sertifikasi Halal, Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Melalui. Jiagabi, 10(1), 75–84.
PT Paragon Technology & Innovation (Make Over). (2020). Paragon Technology & Innovation Ajak Seluruh Pihak Bahu-Membahu Menanggulangi Covid-19 di Indonesia. Jakarta, 18 Maret 2020. https://pressrelease.kontan.co.id/release/paragon-technology-innovation-ajak-seluruh-pihak-bahu-membahu-menanggulangi-covid-19-di-indonesia
Rahayu, K. M. (2020). Info Halal : Mengapa suatu produk PENTING untuk di sertifikasi halal ? Uai.Ac.Id. https://wr4.uai.ac.id/mengapa-suatu-produk-penting-untuk-di-sertifikasi-halal/
Sugiyono, P. D. (2007). Statistika untuk penelitian (M. P. Dra. Endang Mulyatiningsih (ed.); 11th ed.). CV ALFABETHA.
Thungasal, C. E., & Siagian, H. (2019). Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Hotel Kasuari. 7(1).
Xaviera, A. (2022). Urgensi Adanya Label Halal. 28 Maret 2022 21:24. https://kumparan.com/aliyya-xaviera/urgensi-adanya-label-halal-1xkUVWXR8GQ
